What Is Social Media Post Reach?
Reach represents the number of people who see your content, either ads or posts. It’s sometimes confused with impressions but the key difference is that reach is unique viewers and impressions is the total number of times your content was viewed, including by the same people.
Social media engagement calculations vary depending on the social media platform you’re using. Anything from likes, comments, shares, retweets, clicks, expanded images, and a number of other actions can go into calculating social media engagement. Social media engagement rate is calculated by dividing the total number of engagements a post received (however engagements are defined for the platform) by the total number of impressions on that post (how many times it was seen).
Average Social Media Post Reach and How to Track It
On Facebook , reach can be found by going to the page you want to check the reach for and choosing Insights from the menu on the left side of the page. Next, click on Post Reach , choose your start and end dates, and scroll down to the Total Reach section:
To check your reach on the platform visit analytics.twitter.com while logged in. Choose the Tweets menu at the top of the screen, choose the timeframe you want to look at, and you’ll see a message that says “Your tweets earned ### impressions over this XX day period.” Once you have the impressions, divide that number by your total number of followers to get your reach.
To view your LinkedIn reach go to your company page and choose Updates from the Analytics dropdown in the top left corner of the screen. This will show engagement metrics including impressions, comments, shares, clicks, and your overall engagement rate. As you did with Twitter reach, divide your impressions by the number of followers to get your reach rate for the platform.
7 of the best social media engagement examples on the Internet
Top brands use a variety of strategies to connect and engage with their audience on social media. We’ve selected some of the best examples of social media engagement to help inspire your next campaign. See some of our favorite social media engagement posts examples below!
Burt’s Bees interacts on Twitter
Burt’s Bees tops our list of social media engagement examples simply because they take time to interact with followers and reply to their comments. Interacting with followers in social media comments by answering questions or replying to compliments is one of the best ways to engage — simply because it makes them feel heard. Replying to comments on your posts immediately brings you closer to your audience.
Followers will no longer see you as just a brand, but they’ll see you as a humanistic company that interacts with customers and cares about their feedback. Burt’s Bees goes the extra mile in this social media engagement example by signing the comment with a real representative’s name. This kind of personal reply goes a long way when it comes to making your followers feel important and understood.
How you can use this social media engagement example to inspire your campaign: Let customers know that you hear their suggestions and that you care about their feedback by responding personally!
GoPro holds a contest on Facebook
Our next social media engagement example shows how GoPro successfully used a content contest to encourage engagement on Facebook. Their #HomePro challenge encouraged fans to share their best moments at home. There were five winners per day and the prize was a GoPro camera and a five-year subscription to GoPro Plus.
A Facebook user posted a photo of him and his dog playing chess on his deck, and the image was taken with a GoPro. He posted the photo to enter GoPro’s “HomePro Challenge” contest. Not only does a social media contest encourage users to engage with your brand by tagging you, but it also gives you many opportunities for user-generated content — another beneficial social media engagement example, which we’ll talk about later.
MoonPie posts about current events on Facebook
There is no time like the present, and social media is a hub for posting about current events. That said, you can engage your audience by taking advantage of things that are happening around you. MoonPie provides a good social media engagement example with their video post about their partnership with GFUEL — an energy drink that comes in a flavor called MoonPie.
On May 27, 2020, SpaceX was scheduled for liftoff. Although weather ultimately caused NASA to reschedule the historic launch, MoonPie capitalized on the supposed current event by creating a video that illustrated MoonPie GFUEL floating through space. This post engages users since it refers to something that the whole world is talking about.
Chewy speaks to a cause on Instagram
Chewy knows just how to speak their followers’ language. The pet supply brand knows that its customer base is made up of pet lovers and capitalizes on that characteristic to create one of the best examples of social media engagement on our list. In their Instagram post, they inform followers that they’re donating $700,000 worth of American Journey Dog Food to animal welfare organizations across the country.
But why is this a good social media engagement example? As a business, it’s important to live out your values every day, and Chewy is a great example of doing just that. When you use social media platforms to show users how you live your values, it’s a great way to engage them.
Pop-Tart posts about a partnership with a well-known brand on Twitter
Pop-Tarts recently teamed with Good Humor to create ice cream bars that both brands’ followers will love. This is a good social media engagement example because it shows how teaming with other popular brands can double your interaction. Not only that, but followers that love both brands are sure to interact with posts that show off the newly-formed partnership.
How you can use this social media engagement example to inspire your campaign: Partner with a well-known brand to reap the benefits of engagement from your followers and the other brands’ followers.
And don’t forget to make sure that your audience aligns with the audience of the brand you partner with!
Wendy’s holds a poll on Facebook
Nothing encourages user engagement like a poll, and Wendy’s takes the opportunity to encourage follower participation by posting a poll on everyone’s favorite topic — chicken nuggets. Users love polls because they’re interactive, fun, and allow them to participate. With over 8.2 thousand votes, Wendy’s saw a lot of interaction on their simple post about nugget quantities.
3 of the most important ways to engage your social audience
Now that we’ve inspired you with some of the best examples of social media engagement, let’s go over some tips on how you can engage your audience! In addition to the takeaway section of each example, of course!
1. Limit sales efforts and provide value
One of the best ways to encourage engagement with your followers on any platform is to limit how much you try to sell your products and spend more time providing value. For example, if you only post about new products and sales, users will come to know you as a brand that’s only interested in selling their products and making money. Though that’s extremely important for the success of your business, other digital marketing strategies like search engine optimization (SEO) and pay-per-click advertising (PPC), create wonderful opportunities to sell your products.
Social media, as a platform, is much better utilized as a platform for connection — though that doesn’t mean you shouldn’t take advantage of social media ads! Moderation is key, and although you’ll benefit from posting about new products and sales, you should also aim to post valuable content for followers. This could be in the form of blog posts you’ve posted on your website or something you repost from an industry leader.
2. Be consistent
Users won’t want to engage with a brand that posts once a month on social media. You should aim to consistently post on each platform — at least twice per week — to ensure that users don’t forget that you exist. Of course, social media isn’t the only way to connect with users but posting consistently keeps your brand top-of-mind.
Not only that, but when you post often, you also give users more opportunities to engage. WebFX can help you create a social media calendar that helps you maintain consistent connection and engagement with your followers! Just contact us at 888-601-5359!
3. Take every opportunity to connect with followers
As an enterprise brand, like Starbucks, it’s impossible to reply to every comment that their posts receive. However, if you’re a small- to medium-sized business that gets five to 10 comments on your posts, make an effort to reply to each of them. When you reply to user comments and feedback, it shows them that you are receptive, that you care about what they have to say, and that there is a human behind your posts.
Not happy with your social media engagement?
Make Your Brand Personal
While algorithms can be hard to crack, there’s one thing that we know for sure. Social media encourages social interactions. People feel a lot more comfortable and connected to a company when they see a person behind it. Creating relationships with people is essential to encourage engagement.
A study found that 86% of people prefer an authentic brand with personality over a brand that seems distant from customers. Don’t be afraid to show mistakes you’ve made and your authenticity when planning your social media calendar.
Dude Wipes is a very relatable and authentic brand. They sell flushable wet wipes for at-home and on-the-go use. They talk about unpleasant subjects on their social media channels, but they make it relatable to everyone and use humor and wit to make it interesting.